Spangler is looking to the future for Sweethearts
In 2018 Sweethearts were in danger of disappearing forever when their owner went bankrupt and there was no one to save the brand. As a century-old candy maker, Spangler knew how important Sweethearts were to the Valentine season. Spangler acquired the brand that year but not in time to make Sweethearts for Valentine’s 2019. Sweethearts were missed by thousands of fans and the news of their absence was covered by hundreds of media outlets.
In 2020, Spangler was able to return Sweethearts to store shelves in limited quantities after a major effort to relocate and rebuild the production equipment, find the original recipe and return classic flavors to the mix like wintergreen and banana. The journey back included a few bumps in the road. The old printing equipment was not reliable so Spangler invested in a new printer, but it was accidentally damaged during production. The result was a few more “silent” hearts than usual. Spangler is looking to the future for Sweethearts and is committed to fully returning them to the Valentine season. Plans for fun new sayings and flavors are already in the works!